Design — is a process of learning, ordering, and reducing entropy. In design, we manage the unknown, discover and structure it.
manageunknow
GRAD
2025 ← 2020
St. Petersburg Digest
2025 ← 2018
Praxis Reports
2024 ← 2019
1+N monitoring
2021 ← 2020
Mad Espresso Team
2020 ← 2015
NWCC
2020 ← 2014
Loudy
2019
Grower Cosmetics
2019
Cascara
2017
Art-director with hands-on design.
I lead several project teams:
14 designers
4 developers
2 illustrators
Yanmar 2020 — present time
Gazpromneft
ntc.gazprom-neft.ru
Art-director
Launch and development of GRAD, a service for geologists and engineers, starting from the stage of early hypotheses and the formation of a common technological base
5 designers
Plus working with outsourcers and freelancers
Organizing a design-system, workspace, and checklists for designers
Organization of work on JTBD and user-flow
Design-strategy for long-term development of the service and design-team
Users by main scenarios
Number of applications for training
After getting to know the product and training
Time to market calculation and analytical tools
Accelerating the discovery of new feature designs by using AI in interactive prototypes
Designers work more efficiently in a team through checklists and training
February 2018 — present
St. Petersburg Digest
spbdigest.ru
Art-director
Launch and development of a periodical about the cultural, intellectual and gastronomic life of St. Petersburg
1 design-lead
3 designers
2 illustrators
Magazine circulation
Distribution points
The publication's profit from the sale of commercial materials
Hours for design, development, and launch of the publication's website on the Webflow platform
February 2019 — May 2024
Praxis Group
praxis-group.ru
Art-director
Design of annual reports, presentations and other materials for large businesses at a premium level. Projects are published both in digital and multi-page printed versions
4 project teams
MMK
M.Video–Eldorado
Airplane
Sberbank
Reference
Rusal
X5 Retail
2020– 2021
Gazprom CPS
gazpromcps.ru
Art-director
Internal cloud service for monitoring the status of corporate construction projects and facilities. Target audience — managers who need an overview of the project portfolio and the specific situation on the ground, broken down by contractors and tasks. Automation of problem signals, decomposition of problems into local and general, consolidation of data into a single catalog. A separate project-satellite is a dashboard on the statusYan and repair progress at facilities.
3 designers
1 developer
2015 – 2020
Mad Espresso Team
met.coffee
Art-director
Comprehensive support and development of the specialty coffee shop chain — branding, web, packaging design, souvenirs, special projects
After the launch of “digital packaging” with interactive statistics about coffee on the website
Scaling from a to-go kiosk to 5 full-fledged coffee shops, 3 of which have a kitchen
According to Timeout, 2017 – 2020
In 2018, according to Sobaka.ru
According to the industry festival Coffee Tea Cacao Expo
2014 – 2020
North-West Coffee Company
nwcc.ru
Art-director, designer
North-West Coffee Company — 360 closes the work cycle in the coffee roasting industry. The company needs design support in all areas of activity. From brandingNWCC to branding of events, projects, presentations, packaging development.NWCC also strives to develop in the digital sphere, develop sales and services online, and develop internal products for the HoReCa segment.
1 designer
3 developers
1 editor
1 photographer
Working with contractors and freelancers (illustrators, photographers, printing houses)
The content of all pages of the site is based on analytics: user portraits, JTBD, user-flow
Revenue of the online-store after redesign
In search results for queries on barista training
In search results for queries on purchasing freshly roasted coffee
In search results for service requests
Faster launch of new landing pages for the company's services
2019
MTGroup
mtgroupit.com
Senior designer
Formation of design-system, branding, design and engineering of music streaming service.
1 designer
2019
Grower Cosmetics
growercosmetics.com
Designer
2017
North-West Coffee Company
nwcc.ru
Art-director, designer, front-end-end developer
Cascara — ERP system for managing a chain of coffee shops. The service consists of two parts: a web-application for the administrator and an iOS application on the iPad for the barista.
Allows you to maintain recipe cards, conduct sales, manage logistics between different points, and maintain warehouse records. Allows you to create flexible reports and group and detail data by recipes, products, personnel, and points of sale.
2 developers
Testing in two coffee shops, at the back-office and warehouse for 3 months
To release new features thanks to the design-system and the well-established development process
To generate a business-report for any combination of entities and parameters
Cost of initial investment and development timeframe for the combat MVP version
Concept — Design — Production
Main stages in projects regardless of genre. In projects, tasks can cover all stages, as well as selective ones. I form a brief and concept, design layouts, prepare materials for production. The diagram in the right column shows my participation in the stages of the project's life.
Each stage goes through two role levels.
Design — Control
Executive and management roles. I act both as a designer — designing, coming up with concepts, working on mock-ups, preparing for the production process, and as a producer — assembling and managing teams, working with subcontractors, and conducting quality control. The diagram in the right column shows my participation in different roles in projects.
Each role level contains three main stages of the workflow.