Design — is a process of cognition, ordering, and reducing entropy. In design, we manage the unknown, discover and structure it.

manageunknown

Selected projects

Art-director with hands-on design.

I lead several project teams:
14 designers
4 developers
2 illustrators

GRAD

January 2020 — December 2025

Client

Gazpromneft
ntc.gazprom-neft.ru

Role

Art-director

Context

Launch and development of TERM10, a service for geologists and engineers, starting from the stage of early hypotheses and the formation of a common technological base

Team

5 designers
Working with outsourcers and freelancers

Key
results

0.66 → 8% employee-led adoption rate

Number of applications for training

18 → 3 months TTM

Time to market for calculation and analytical tools

×3 design speed

Accelerating the discovery and design of new features by applying AI to interactive prototypes

Responsibilities

•
Art-direction and design-ops
•
Formation of design-product strategy
•
Creation and development of the design-system
•
Conceptual design
•
Communication design: branding, merch design

St. Petersburg Digest

February 2018 — present

Client

St. Petersburg Digest
spbdigest.ru

Role

Art-director

Context

Launch and development of a periodical about the cultural, intellectual, and gastronomic life of St. Petersburg

Team

1 design-lead
3 designers
2 illustrators

Key
results

0 → 5

Growth of the design-team

×4

The publication's profit from the sale of commercial materials

30

Hours for design, development, and launch of the publication's website on the Webflow platform

Responsibilities

•
Art-direction
•
Design-layout, formation of principles and publication grid
•
Working with contractors and freelancers
•
Website design and development

Praxis Reports

February 2019 — May 2024

Client

Praxis Group
praxis-group.ru

Role

Art-director

Context

Premium-quality design of annual reports, presentations, and other materials for large businesses. Projects are published in both digital and full-page print versions.

Team

4 project teams

Responsibilities

•
Art-direction
•
Creation of guidelines and UI kits for print and digital publications
•
Design and layout of annual reports
•
Creating checklists for designer training and process automation
•
Working with contractors and supervision of production

1+N monitoring

2020 – 2021

Client

Gazprom Central Station
gazpromcps.ru

Role

Art-director

Context

An internal cloud service for monitoring the status of corporate construction projects and facilities. Automated problem alerts, decomposition of issues into local and global ones, and data consolidation into a single catalog.

Team

3 designers
1 developer

Responsibilities

•
Art-direction and design-ops
•
Conceptual design
•
Formation of user flow, user scenarios, JTBD
•
Screen and interaction design

Mad Espresso Team

2015 – 2020

Client

Mad Espresso Team
met.coffee

Role

Art-director

Context

Comprehensive support and development of the — specialty coffee shop chain: branding, web design, packaging design, souvenirs, special projects

Key
results

×9 website traffic

After the launch of "digital packaging" with interactive statistics about coffee on the website

Packaging of the Year, shortlist

According to the industry festival Coffee Tea Cacao Expo

Responsibilities

•
Art-direction
•
Design: branding, packaging, web, souvenirs, social media
•
Working with contractors and production

North-West Coffee Company

2014 – 2020

Client

North-West Coffee Company
nwcc.ru

Role

Art-director, designer

Context

North-West Coffee Company — is closing the coffee roasting cycle 360 degrees. The company is digitalizing and launching its own services and products.

Team

1 designer
3 developers
1 editor
1 photographer
Working with contractors

Key
results

The content of all website pages is based on analytics: user profiles, JTBD, user-flow

+290%

Revenue of the online store after the redesign

Top-3

In search results for queries on barista training

Top-10

In search results for queries on purchasing freshly roasted coffee

Top-10

In search results for service requests

×4

Launch new landing pages for company services faster

Responsibilities

•
Art-direction, design-ops, design
•
Working with contractors and freelancers
•
Redesign and relaunch of the site
•
Implementing a Jira-based Kanban workflow within the company, taking into account quarterly goals.
•
Creation and support of a design system for websites and applications.
•
Branding of industry events
•
Packaging design and experimental format development

Loudy

2019

Client

MTGroup
mtgroupit.com

Role

Senior designer

Context

Formation of the design-system, branding, design and development of a music streaming service.

Team

1 designer

Responsibilities

•
Loudy Music App Design
•
Building user scenarios and hypotheses, JTBD, user-flow
•
Branding for the Loudy music app and company
•
Creation and support of the design-system, interaction with developers

Grower Cosmetics

2019

Client

Grower Cosmetics
growercosmetics.com

Role

Designer

Key
results

The project has won awards

•
Red Dot
•
ADC Russia
•
ADC Europe

Responsibilities

•
Branding, packaging design, and social media design
•
Design and development of a corporate website and online store
•
Author's supervision of production

Cascara

2017

Client

North-West Coffee Company
nwcc.ru

Role

Art-director, designer, front-end-end developer

Context

Cascara — ERP system for managing a coffee shop chain. The service consists of two parts: a web- application for the administrator and an iOS iPad app for the barista.

Prescription card management, sales, logistics, and inventory control. Flexible reporting, grouping, and detailing of data by prescription, product, personnel, and point of sale.

Team

2 developers

Key
results

Launch of the MVP version

Testing in two coffee shops, a back office, and a warehouse for 3 months

<2 weeks

To release new features thanks to the design-system and a well-established development process

60 seconds

To generate a business-report for any combination of entities and parameters

10 months and 500,000 rubles

Initial investment costs and development timeframe for the combat MVP version

Responsibilities

•
Art-direction and design
•
Front-end development with Angular DASH1
•
Hiring andManagement in-house product team
•
Creation and development of the design-system
•
User castdev

List of projects

Workflow

Concept — Design — Production

These are the main stages of projects, regardless of genre. Tasks can span all stages or just select ones. I create the brief and concept, design layouts, and prepare materials for production. The diagram in the right column shows my involvement in the project's life cycle.

Each stage goes through two role-playing levels.

Roles in the project

Design —Management

Executive and managerial roles. I act both as a designer (—)—designing, coming up with concepts, working on mockups, and preparing for production—and as a producer (—)—assembling and managing teams, working with subcontractors, and overseeing quality control. The diagram in the right column shows my involvement in these various project roles.

Each role level contains three main stages of the workflow.

Year
Project
Client
Genre
(To)
(d)
(p)
?
2021
Bookmarks XX:XXI
Personal project
Graphics
↗
Shimmer Stories
Personal project
Branding, packaging, website, e-commerce
↗
Geometry Home
Geometry Home
E-commerce
↗
GRAD web, concept
Gazpromneft Scientific and Technical Center
Product
→
Shubaev's travel diary
Private client
Printing
↗
Etalon Group Annual Report
Praxis Group
Printing
↗
Misty Travel
Private client
Branding
↗
2019
Coffee Scouts
NWCC
Branding, packaging
↗
Documentation Aspect
Aspect Engineering
Printing
↗
Loudy
MT Group
Product
↗
Bookmarks Typography
Personal project
Graphics
↗
2018
Salvador Dali
MuseumFabergé
Printing, branding
↗
Frida Kahlo
MuseumFabergé
Printing, branding
↗
Modigliani
MuseumFabergé
Printing
↗
Russian Barista Marathon
NWCC
Branding
↗
St. Petersburg Digest
St. Petersburg Digest
Printing
↗
Keydeal
Keydeal
Website
↗
NG
Private client
Branding
↗
2017
Vudi
Vudi
Branding
↗
Mad Espresso Team
Mad Espresso Team
Branding
↗
Veles Media
Veles Media
Website
↗
Coffee infographics
Mad Espresso Team
Graphics
↗
2015
Coffee Scouts
NWCC
Branding, packaging design, website, product
↗
Teapot Sori Yanagi
Contest
Website
↗
Gov.ru
Contest
Website, concept
↗
Exhibition index
MuseumFabergé
Printing
↗
Kiilto
Kiilto
Branding
↗
NWCC
NWCC
Branding
↗
Museum CafeFabergé
MuseumFabergé
Branding
↗
2014
Geekgames
Private order
Product
↗
Fisheye
Fisheye Studio
Website
↗
Checkpoint
Checkpoint Dance Studio
Website
↗
Old School
Aspect Engineering
Branding
↗
Photo & Flowers
Private client
Website
↗
Barista's Diary
NWCC
Printing
↗

Personal projects

Workshop ↗

Coworking space for designers
masterskaya.design
I'm one of the founders of the "Workshop" project — a designer coworking space in St. Petersburg. It's for designers who need a workspace and a professional team. We connect, organize design events and meetups, and publish our own Journal. Contact us if you'd like to join us, or just drop by and meet us.

Design, Life, Dark Rum ↗

Telegram channel
t.me/munkdesign
Telegram channel where I write mainly about design. Announcements of lectures, reflections on the profession, cases and working details of projects. With irony, but also with a thought and self-reflection. Only in russian language.

Shimmer Stories ↗

Handmade home decorations
shimmerstories.ru
A family project in which I am the designer)
Handmade knitted home decorations made from premium and eco-friendly materials. I'm responsible for the brand and the most beautiful packaging.
I also acted as a producer for — Shimmer Stories, which released folk audio fairy tales on streaming platforms. Simply because it's awesome!