Design — is a process of cognition, ordering, and reducing entropy. In design, we manage the unknown, discover and structure it.
manageunknown
GRAD
2025 ← 2020
St. Petersburg Digest
2025 ← 2018
Praxis Reports
2024 ← 2019
1+N monitoring
2021 ← 2020
Mad Espresso Team
2020 ← 2015
NWCC
2020 ← 2014
Loudy
2019
Grower Cosmetics
2019
Cascara
2017
Art-director with hands-on design.
I lead several project teams:
14 designers
4 developers
2 illustrators
January 2020 — December 2025
Gazpromneft
ntc.gazprom-neft.ru
Art-director
Launch and development of TERM10, a service for geologists and engineers, starting from the stage of early hypotheses and the formation of a common technological base
5 designers
Working with outsourcers and freelancers
Number of applications for training
Time to market for calculation and analytical tools
Accelerating the discovery and design of new features by applying AI to interactive prototypes
February 2018 — present
St. Petersburg Digest
spbdigest.ru
Art-director
Launch and development of a periodical about the cultural, intellectual, and gastronomic life of St. Petersburg
1 design-lead
3 designers
2 illustrators
Growth of the design-team
The publication's profit from the sale of commercial materials
Hours for design, development, and launch of the publication's website on the Webflow platform
February 2019 — May 2024
Praxis Group
praxis-group.ru
Art-director
Premium-quality design of annual reports, presentations, and other materials for large businesses. Projects are published in both digital and full-page print versions.
4 project teams
2020 – 2021
Gazprom Central Station
gazpromcps.ru
Art-director
An internal cloud service for monitoring the status of corporate construction projects and facilities. Automated problem alerts, decomposition of issues into local and global ones, and data consolidation into a single catalog.
3 designers
1 developer
2015 – 2020
Mad Espresso Team
met.coffee
Art-director
Comprehensive support and development of the — specialty coffee shop chain: branding, web design, packaging design, souvenirs, special projects
After the launch of "digital packaging" with interactive statistics about coffee on the website
According to the industry festival Coffee Tea Cacao Expo
2014 – 2020
North-West Coffee Company
nwcc.ru
Art-director, designer
North-West Coffee Company — is closing the coffee roasting cycle 360 degrees. The company is digitalizing and launching its own services and products.
1 designer
3 developers
1 editor
1 photographer
Working with contractors
The content of all website pages is based on analytics: user profiles, JTBD, user-flow
Revenue of the online store after the redesign
In search results for queries on barista training
In search results for queries on purchasing freshly roasted coffee
In search results for service requests
Launch new landing pages for company services faster
2019
MTGroup
mtgroupit.com
Senior designer
Formation of the design-system, branding, design and development of a music streaming service.
1 designer
2019
Grower Cosmetics
growercosmetics.com
Designer
2017
North-West Coffee Company
nwcc.ru
Art-director, designer, front-end-end developer
Cascara — ERP system for managing a coffee shop chain. The service consists of two parts: a web- application for the administrator and an iOS iPad app for the barista.
Prescription card management, sales, logistics, and inventory control. Flexible reporting, grouping, and detailing of data by prescription, product, personnel, and point of sale.
2 developers
Testing in two coffee shops, a back office, and a warehouse for 3 months
To release new features thanks to the design-system and a well-established development process
To generate a business-report for any combination of entities and parameters
Initial investment costs and development timeframe for the combat MVP version
Concept — Design — Production
These are the main stages of projects, regardless of genre. Tasks can span all stages or just select ones. I create the brief and concept, design layouts, and prepare materials for production. The diagram in the right column shows my involvement in the project's life cycle.
Each stage goes through two role-playing levels.
Design —Management
Executive and managerial roles. I act both as a designer (—)—designing, coming up with concepts, working on mockups, and preparing for production—and as a producer (—)—assembling and managing teams, working with subcontractors, and overseeing quality control. The diagram in the right column shows my involvement in these various project roles.
Each role level contains three main stages of the workflow.