Design — is a process of learning, ordering, and reducing entropy. In design, we manage the unknown, discover and structure it.

manageunknow

Featured Projects

Art-director with hands-on design.

I lead several project teams:
14 designers
4 developers
2 illustrators

GRAD

Yanmar 2020 — present time

Client

Gazpromneft
ntc.gazprom-neft.ru

Role

Art-director

Context

Launch and development of GRAD, a service for geologists and engineers, starting from the stage of early hypotheses and the formation of a common technological base

Team

5 designers
Plus working with outsourcers and freelancers

Key
results

Organizing a design-system, workspace, and checklists for designers

Organization of work on JTBD and user-flow

Design-strategy for long-term development of the service and design-team

×4 working speed

Users by main scenarios

0.66 → 8% employee-led adoption rate

Number of applications for training

17 → 28% retention rate

After getting to know the product and training

18 → 3 months TTM

Time to market calculation and analytical tools

×3 design speed

Accelerating the discovery of new feature designs by using AI in interactive prototypes

×1.55 design efficiency

Designers work more efficiently in a team through checklists and training

Responsibilities

Art-direction
Formation of design-product strategy
Organizing the work environment for the design-team
Creation and development of design-system
Conceptual design
Design of key product components
HR product brand development
Communication design: branding, corporate merch design, telegram channel development
Working with contractors and freelancers

St. Petersburg Digest

February 2018 — present

Client

St. Petersburg Digest
spbdigest.ru

Role

Art-director

Context

Launch and development of a periodical about the cultural, intellectual and gastronomic life of St. Petersburg

Team

1 design-lead
3 designers
2 illustrators

Key
results

×4

Magazine circulation

8 → 145

Distribution points

×4

The publication's profit from the sale of commercial materials

30

Hours for design, development, and launch of the publication's website on the Webflow platform

Responsibilities

Art-direction
Design-layout, formation of principles and grid of the publication
Working with contractors and freelancers
Website design and development

Praxis Reports

February 2019 — May 2024

Client

Praxis Group
praxis-group.ru

Role

Art-director

Context

Design of annual reports, presentations and other materials for large businesses at a premium level. Projects are published both in digital and multi-page printed versions

Team

4 project teams

Clients

MMK
M.Video–Eldorado
Airplane
Sberbank
Reference
Rusal
X5 Retail

Responsibilities

Art-direction
Creating design-concepts for unified projects in digital and printed form
Creation of guidelines and UI-kits for printed and digital publications
Layout of annual reports
Creating checklists for training designers and automating processes
Working with contractors and production supervision

1+N monitoring

2020– 2021

Client

Gazprom CPS
gazpromcps.ru

Role

Art-director

Context

Internal cloud service for monitoring the status of corporate construction projects and facilities. Target audience — managers who need an overview of the project portfolio and the specific situation on the ground, broken down by contractors and tasks. Automation of problem signals, decomposition of problems into local and general, consolidation of data into a single catalog. A separate project-satellite is a dashboard on the statusYan and repair progress at facilities.

Team

3 designers
1 developer

Responsibilities

Art-direction
Interaction in the project team with the CPO and stakeholders
Conceptual design
Formation of user flow, user scenarios, JTBD
Organizing a space for team work
Design of key screens and interactions

Mad Espresso Team

2015 – 2020

Client

Mad Espresso Team
met.coffee

Role

Art-director

Context

Comprehensive support and development of the specialty coffee shop chain — branding, web, packaging design, souvenirs, special projects

Key
results

×9 website traffic

After the launch of “digital packaging” with interactive statistics about coffee on the website

1 → 5 coffee shops

Scaling from a to-go kiosk to 5 full-fledged coffee shops, 3 of which have a kitchen

4 years — best coffee shop

According to Timeout, 2017 – 2020

The best coffee

In 2018, according to Sobaka.ru

Packaging of the year, shortlist

According to the industry festival Coffee Tea Cacao Expo

Responsibilities

Art-direction
Design: branding, packaging, web, souvenirs, social networks
Working with contractors and production

North-West Coffee Company

2014 – 2020

Client

North-West Coffee Company
nwcc.ru

Role

Art-director, designer

Context

North-West Coffee Company — 360 closes the work cycle in the coffee roasting industry. The company needs design support in all areas of activity. From brandingNWCC to branding of events, projects, presentations, packaging development.NWCC also strives to develop in the digital sphere, develop sales and services online, and develop internal products for the HoReCa segment.

Team

1 designer
3 developers
1 editor
1 photographer
Working with contractors and freelancers (illustrators, photographers, printing houses)

Key
results

The content of all pages of the site is based on analytics: user portraits, JTBD, user-flow

+290%

Revenue of the online-store after redesign

Top-3

In search results for queries on barista training

Top-10

In search results for queries on purchasing freshly roasted coffee

Top-10

In search results for service requests

×4

Faster launch of new landing pages for the company's services

Responsibilities

Art-direction and design of interfaces and communications, branding
Working with contractors and freelancers
Redesign and relaunch of the site
Implementation of work in Jira in the company according to the Kanban methodology, taking into account quarterly goals
Hiring and managing an in-house product team
Design and front-end development of startup Kaskara
Creation and support of design-system for the site and applications
Branding of industry events
Packaging design and experimental format design

Loudy

2019

Client

MTGroup
mtgroupit.com

Role

Senior designer

Context

Formation of design-system, branding, design and engineering of music streaming service.

Team

1 designer

Responsibilities

Loudy Music App Design
Building user scenarios and hypotheses, JTBD, user-flow
Branding for the Loudy Company and Music App
Creation and support of design-systems, interaction with developers

Grower Cosmetics

2019

Client

Grower Cosmetics
growercosmetics.com

Role

Designer

Key
results

The project has won awards

Red Dot
ADC Russia
ADC Europe

Responsibilities

Branding, packaging design and social media design
Design and development of a corporate website and online-store
Author's supervision of production

Cascara

2017

Client

North-West Coffee Company
nwcc.ru

Role

Art-director, designer, front-end-end developer

Context

Cascara — ERP system for managing a chain of coffee shops. The service consists of two parts: a web-application for the administrator and an iOS application on the iPad for the barista.

Allows you to maintain recipe cards, conduct sales, manage logistics between different points, and maintain warehouse records. Allows you to create flexible reports and group and detail data by recipes, products, personnel, and points of sale.

Team

2 developers

Key
results

Launch of MVP version

Testing in two coffee shops, at the back-office and warehouse for 3 months

<2 weeks

To release new features thanks to the design-system and the well-established development process

60 seconds

To generate a business-report for any combination of entities and parameters

10 months and 500,000 ₽

Cost of initial investment and development timeframe for the combat MVP version

Responsibilities

Art-direction and design
Organizing an in-house product team
Copywriting and branding
Front-end development on Angular
Hiring and managing an in-house product team
Interface and technology stack concept
Creation and development of design-system
Castdev users

List of projects

Workflow

Concept — Design — Production

Main stages in projects regardless of genre. In projects, tasks can cover all stages, as well as selective ones. I form a brief and concept, design layouts, prepare materials for production. The diagram in the right column shows my participation in the stages of the project's life.

Each stage goes through two role levels.

Roles in the project

Design — Control

Executive and management roles. I act both as a designer — designing, coming up with concepts, working on mock-ups, preparing for the production process, and as a producer — assembling and managing teams, working with subcontractors, and conducting quality control. The diagram in the right column shows my participation in different roles in projects.

Each role level contains three main stages of the workflow.

Year
Project
Client
Genre
(To)
(d)
(p)
?
2022
Mad Espresso Team
Mad Espresso Team
Website
Bookmarks of Empirics
Personal project
Graphics
Aspira
Aspira
Branding
ONION
Aspira
Branding
Sadnogram, photo editor
Sadnogram
Product
GRAD web MVP
Gazpromneft NTC
Product
2021
Bookmarks XX:XXI
Personal project
Graphics
Shimmer Stories
Personal project
Branding, packaging, website, e-commerce
Geometry Home
Geometry Home
E-commerce
GRAD web, concept
Gazpromneft NTC
Product
Shubaev's travel diary
Private client
Printing
Annual report of Etalon Group
Praxis Group
Printing
Misty Travel
Private client
Branding
2019
Coffee Scouts
NWCC
Branding, packaging
Documentation Aspect
Aspect Engineering
Printing
Loudy
MT Group
Product
Bookmarks Typography
Personal project
Graphics
2018
Salvador Dali
MuseumFabergé
Printing, branding
Frida Kahlo
MuseumFabergé
Printing, branding
ModelYanand
MuseumFabergé
Printing
Russian Barista Marathon
NWCC
Branding
SPb Digest
SPb Digest
Printing
Keydeal
Keydeal
Website
NG
Private client
Branding
2017
Vudi
Vudi
Branding
Mad Espresso Team
Mad Espresso Team
Branding
Veles Media
Veles Media
Website
Coffee infographics
Mad Espresso Team
Graphics
2015
Coffee Scouts
NWCC
Branding, packaging design, website, product
Teapot Sori Yangi
Contest
Website
Gov.ru
Contest
Website, concept
Exhibition index
MuseumFabergé
Printing
Kiilto
Kiilto
Branding
NWCC
NWCC
Branding
Cafe MuseumFabergé
MuseumFabergé
Branding
2014
Geek Games
Private order
Product
Fisheye
Fisheye Studio
Website
Checkpoint
Dance Studio Checkpoint
Website
Old School
Aspect Engineering
Branding
Photo & Flowers
Private client
Website
Barista's Diary
NWCC
Printing

Personal projects

Workshop ↗

Coworking for designers
masterskaya.design
I am one of the founders of the project "Workshop" — is a designer coworking in St. - Petersburg. For designers who need a workplace and a professional team. We communicate, organize design events, meetings, release our Journal. Write if you want to join us, or if you just want to visit and get acquainted.

Design, life, dark rum ↗

Telegram channel
t.me/munkdesign
Telegram channel where I write mainly about design. Announcements of lectures, reflections on the profession, cases and working details of projects. With irony, but also with a thought and self-reflection. Only in russian language.

Shimmer Stories ↗

Handmade home decorations
shimmerstories.ru
Family project, in which I am a designer)
Handmade knitted home decorations, premium and eco-friendly materials. I am responsible for the brand and the most awesome packaging of the product.
I also acted as a producer for — Shimmer Stories" released folk audio tales on streaming platforms. Just because it's great!