Working with Grower Cosmetics

The branding is minimalistic in terms of technique and number of techniques - logo, fonts, eco-materials for packaging, work with images. The packaging is not about artificial graphics, but about the tactility and beauty of the product itself. I fixed the principles in the brandbook.

The project is rated by the target audience (average rating on Ozone 4.9/5)

The product differs from competitors due to its minimalistic and "kraft" design

I decided to maximize the use of material and composition: font + material + grid. No graphics are used. All packaging, except for glass containers, was designed from scratch, taking into account business requirements and constraints. Boxes for oils, gift tube, labels for all kinds of products.

Packaging can be printed in small batches. At the start of the project - print runs up to 50 pcs.

During the development of the project, the packaging could be scaled up for new production and increased print runs with minimal costs

Express layout on Webflow allowed us to design and launch the site within a week. The main page, a section on cooperation, and contacts were assembled. I set up contact forms.
I assumed that there would be more traffic from mobiles, so I emphasized readability in the mobile version.

The site regularly receives collaboration requests from large chains (Golden Apple, L'Etoile), small stores and bloggers

Without investing in the development and advertising of the site, steadily generates traffic

Webflow layout allows you to quickly make adjustments to the design and structure of the site, saves finances on development

The client can change the content on their own

I used the Equid tool, set up a store and attached it to the main site. I set up the admin area in Equid, helped the client with the registration of online cash registers, delivery services and other related services. The design of the online store was set up manually in the code.

Quickly launching a working store allowed us to reach our target audience and start selling faster

The project was closed turnkey for the client, no additional development or marketing expertise was needed

Integrating the store into the website gives the impression of a common ecosystem and strengthens brand perception

Selected a team of manufacturers for all types of packaging branding: labels, paper, silkscreen printing and digital printing.

Easy scaling and business development

Streamlined processes and time-saving communication and layout approvals

Stability and predictability of the result

I put together a packaging presentation and submitted it to the most promising design competitions. The project was recognized at Red Dot, ADCR, ADCE, Wednesday. I wrote several publications about the project and design on profile resources.
Information about the project was published in the Red Dot catalog and in the Chinese publication about packaging design "Wrap It Up".
Mention of the project in lectures on Design Prosmotr and VK Prostor

Increasing the reach of the brand's audience

Increase loyalty of the target audience due to award-winning design and brand quality