Работа с «Газпромнефть»

Interface constraints are thought out, principles and rules are fixed, and the product manual is proactively designed.

The product has gone through a phase of active growth and testing dozens of hypotheses at minimal cost

Over the course of three years, the product evolved iteratively, keeping the interface consistent

Accelerated onboarding of new designers to the team

Layout → JTBD → User Story → User Scenario → OKR. Design challenge is tied to strategic goals. Over a hundred scenarios and interface nodes are designed, documented and handed over to business, analytics and development for further implementation.

Each product feature is tied to a specific scenario and business need

Improves designers' understanding of context, helps the business decompose tasks for design department and analytics

The main principles for designers' work, which set the orientation and vector of movement.

Identifies common goals, which simplified decision making in design

Unified vision and design expectations across cross-functional teams and managers. Better understanding between business and designers

After the launch, the current design situation was analyzed and a design strategy was developed for the next product life cycle.

Formulated business and product KPIs for further development

Growth points for design and product identified

Design layouts are broken down into grades, and design debt methodology is implemented.

Common language of communication and mutual understanding of business-design-development

Figma organizes space and builds a file system for cross-functional and distributed teams: work, task, production. In Notion, a space is created to maintain tasks. Analyze and procure fonts for product work.

Established a process for handing over design layouts in three scenarios: business, analytics and development

Designers from different teams integrate processes familiar to themselves into common requirements

Finding any layout or script is easy using the end-to-end table of contents

Display text and tabular data in convenient uni- and monospaced formats, unique suffixes for data lists

Creation of a component base based on Consta and Ant Design systems, taking into account the product context. Development of the library into an autonomous and working in autonomous teams of contractors.

Continuity from standardized solutions of digital services of the corporation

Hundreds of layouts are tied to a single source, updated and refreshed

Proximity to the overall corporate brand, not at the expense of local convenience and flexibility

Prepared base for scaling the library into a full-fledged design system

Testing new features and hypotheses using interactive prototypes for micro-interactions. Build using Cloude 3.5 neural network. Further development into a separate Discovery unit consisting of a designer and a frontend developer is possible

Three times less time spent on design approvals due to better visualization of features at an early stage

Improved understanding in cross-functional design-analytics-development teams

Reduced the number of post-release redesigns, due to the ability to quickly test the interactive without waiting for a test release and sale

In the role of play coach, worked with the team to work through layouts that are a reference point and source of truth for business, analytics, and development.Layouts are organized by semantics and further grouped into user scenarios.

Businesses always have target layouts at their fingertips, while analytics and development have sprint-appropriate versions at their fingertips

Single source of design challenges for all contractors and product team

Sourcing, interviewing, guiding and developing designers both on the contractor side and on the product team.

Designers of different specializations are available for work: graphic and product designers

Organization of weekly meetings of designers from distributed teams. Lectures and webinars for designers outside the company about the product and design methodology, about the development of design in the corporation. Development of the product brand and souvenirs.

Engaging and motivating strong designers in an environment of constant redesigns and changing requirements

Popularization of the design profession in the corporate environment

Increasing business confidence in designers

Increase motivation, cohesion and "sense of elbow" in the product design team

After the launch, the current design situation was analyzed and a design strategy for the next product life cycle was developed. The design team was trained to use the product.

Formulated business and product KPIs for further development

Growth points for design and product identified

Designers are immersed in the context of user experience, and know industry solutions better

Branded the telegram channel of the parent product. A publication builder and guidelines for preparing materials, including solutions for photo and text processing, have been assembled.

Designers of different specializations are available for work: graphic and product designers

A single source of news on GRAD activity, training and updates for users and subsidiaries