ideas

In designers' portfolios, I often see a whole range of technologies and methods used: custom development, JTBD, CJM, Double Diamond, and so on. But did this ultimately help the project, and if so, how? How many times have I seen a JTBD applied to a project simply for show,

It's interesting how differently people perceive randomness and the value they attribute to it. For a long time, I believed that true value lies in control. When we control the situation and ourselves, it's valuable. It's a triumph of will, thought, and reason. After

Design is an intellectual labor, so thinking is more important than the tool. But design is also a craft, so you can't really do anything without a tool at all. It must be up-to-date, you need to maintain it in decent shape as well as your skills of

Spring, neural networks are blooming. According to my observations, they are used to generate content or to solve technical problems. I use them myself them myself, and I plan only to increase the volume. I still have the habit of communicating with a neural network as if it were a

From the very beginning of my career, I wanted to design not mock-ups, but completed projects with realization. I got into production and sought to work with printers and developers. Thus, I closed the brief and concept part with clients, design and helped with realization. But I did not get

Many years ago I met with Georgy Pinkhasov, where he shared this story: he takes a lot of photographs, and often the works that have not been critically selected are put aside and lay there, gathering dust. And once he was sorting through this archive of old, already many years