Design — is a process of learning, ordering, and reducing entropy. In design, we manage the unknown, discover and structure it.

manageunknow

Yan Zaretsky

art-director and designer

I manage design teams, consult designers and directors

Interfaces & web design, digital and offline branding

I lead complex projects, focusing on business value and user needs

Design

Product and Applications
Web (custom and no-code)
Branding
Seal
I design projects at all stages: forming a brief together with the client, conceptual design, layout and author's control of production.

I work systematically, using design as a method for solving business-tasks: identify business needs, formulate design evaluation criteria, and work in iterations until the set goals are achieved. I immerse myself in the tasks and specifics of each project, pay attention to details, and am responsible for the result.

Management

Design-teams
Projects
Clients
I manage design-teams. I help establish interactions between designers and with related departments. I establish work processes and methods based on the company's needs and the maturity of the project. I train, mentor and inspire designers.

I manage the workflow on the project. I launch and debug the design-system. I ensure a controlled process and result at three stages: operational, tactical, strategic.

Consultations

For designers
For managers
For business
For business: audit of the current state of affairs in design, drawing up a project development map, review of the principles and methodology of the design-department. Formation of criteria for assessing design and effective interaction "design-business-user". Advanced training and lectures for the design-team.

For designers and managers: mentoring, portfolio review, project audit, career track adjustment, finding growth points, consultations on working in a team or alone, freelancing.

Read more →

Work experience and portfolio

Art-director with hands-on design.

I lead several project teams:
14 designers
4 developers
2 illustrators

Download CV
Customer or project
Year
Role
Context
GRAD
2025 ← 2020
Art-director
Launch of a service for geologists, the stage of hypotheses and active development
St. Petersburg Digest
2025 ← 2018
Art-director
Launch of a periodical, design-layout and concept formation
Praxis Group
2024 ← 2019
Art-director
Leading project teams, creating concepts for annual reports
1+N
2021 ← 2020
Art-director
Concept and design of corporate monitoring system
NWCC
2020 ← 2014
Art-director
Supporting the company in the communication and digital environment
Mad Espresso Team
2015 – 2020
Art-director
Launching a coffee shop, forming a concept, scaling
Loudy
2019
Senior designer
Launching a music startup, forming a business-model
Grower Cosmetics
2019
Designer
Ecological cosmetics branding, launch and development
MuseumFabergé
2018 ← 2014
Designer
Development of the museum after opening, launch of temporary exhibitions and events
Cascara
2017
Art-director
ERP system for managing a chain of coffee shops. Web + iOS application
Terminal Design
2013
Designer
Project work for agency clients
Erarta
2012 ← 2010
Designer
Opening of the museum, formation of new directions

Achievements

Awards

Jury

Speeches and lectures

Year
Event
Topic
2025
AVA Digital Tour, St. Petersburg
With the flow or against the wind
Feedback
Networking show about design
H, career.talks
Emotions vs. Rationality: How Can a Designer Find His Way?
2024
Design View, St. Petersburg
Design topology
Space
Pendulum: a methodology for designing projects of any complexity
Design-weekend, NN
Autonomous designer map
2023
Dprofile lecture hall #35, St. Petersburg
Passionarity in design
Kolesa Group
Graphic design in product
Dprofile lecture hall #15, St. Petersburg
Perfect design doesn't work
GO! Deep Learning
The dichotomy of creativity and design
Design View, Moscow
Pendulum as a matrix of design-process
Design-weekend, Suzdal
Design-file. Interview with Sergey Gurov
Design-weekend, Suzdal
Dprofile design-review
Design-weekend, Suzdal
Design Phenotype

Publications and exhibitions

Year
Publication
Information
Project
2021
International Yearbook Brands & Communication Design Vol.1, 2021/2022
RedDot Edition, 2021, p.540, 769
Grower Cosmetics
Wrap It Up
Sandu Publishing Co., Ltd., 2021, p.300
Grower Cosmetics
Europapier
Documentation Aspect
Paper and Design
Grower Cosmetics
Seoul International Book Fair
Documentation Aspect
Frankfurt Book Fair
Documentation Aspect
Skillbox Media
Documentation Aspect
2016
Visual Harmony: Proportional Relationships in Graphic Design
Sendpoints Publishing, 2016, p.152–153
Old School
2012
2nd photobiennale of contemporary photography
Russian Museum
Photo
2011
Stability
Erarta
Painting
2008
Homo bonus
Exhibition of social posters, St. Petersburg State University
Poster

Clients

Long-term clients
Gazprom Neft NTC
Laboratory of Digital Modeling, St. Petersburg State University
Gazprom CPS
Aspect Engineering
Praxis Group
MuseumFabergé
Grower Cosmetics
SPb Digest
Erarta
Mad Espresso Team
North-West Coffee Company
For work-related issues, please write

Personal projects

Workshop ↗

Coworking for designers
masterskaya.design
I am one of the founders of the project "Workshop" — is a designer coworking in St. - Petersburg. For designers who need a workplace and a professional team. We communicate, organize design events, meetings, release our Journal. Write if you want to join us, or if you just want to visit and get acquainted.

Design, life, dark rum ↗

Telegram channel
t.me/munkdesign
Telegram channel where I write mainly about design. Announcements of lectures, reflections on the profession, cases and working details of projects. With irony, but also with a thought and self-reflection. Only in russian language.

Shimmer Stories ↗

Handmade home decorations
shimmerstories.ru
Family project, in which I am a designer)
Handmade knitted home decorations, premium and eco-friendly materials. I am responsible for the brand and the most awesome packaging of the product.
I also acted as a producer for — Shimmer Stories" released folk audio tales on streaming platforms. Just because it's great!